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Блог Михаила Прохорова
Благотворительность и "социальная ответственность" бизнеса. 
29th-May-2008 04:46 pm

Добрый день,

По итогам комментариев ряда предыдущих постов у меня появилась идея обсудить сегодня с вами интересную, на мой взгляд,  тему - благотворительность. Об этом сейчас много пишут и говорят. Но вот лично у меня возникает чувство недосказанности от прочитанного и услышанного.  Зачастую  эмоции (особенно в связи с социальной ответственностью бизнеса) напрочь перекрывают логику происходящего. Вопрос об отношении общества к благотворительности и благотворителям является одним из фундаментальных показателей его зрелости - радоваться успехам сильного и проявлять милосердие к слабому очень непросто. Поэтому предлагаю все это обсудить. Очень интересно узнать ваше мнение.

Хочу в инициативном порядке поделиться своим отношением к тому, что у нас определяют термином "социальная ответственность бизнеса". С  учетом моего опыта работы в "Норильском никеле" я выделяю в этом процессе три части:

1. Бизнес должен быть эффективен: платить налоги и достойную заработную плату на долгосрочной основе. Это вообще главная и обязательная задача бизнеса (в том числе и социальная), и уже за это можно ему сказать спасибо.

2. «Чистая» благотворительность – помощь тем, кому трудно, кто нуждается в заботе и опеке. Это  – естественная человеческая потребность творить добро. Здесь успешный бизнесмен может проявить себя просто как человек, у которого больше возможностей помогать людям.

3. Системообразующая помощь бизнеса социальной сфере.  Важно научить социальную сферу быть эффективной, т.е. потратить время, человеческий и денежный ресурсы для ее развития. Хорошим примером может стать участие бизнеса в регионах своего присутствия в реформе ЖКХ, где сочетается не только экономика, но и идеология – решая значимую для общества задачу, бизнес завоевывает общественную значимость и необходимость как главная движущая и креативная сила общества.

А вы как считаете?

С лучшими пожеланиями,

Михаил Прохоров

31st-May-2008 12:45 pm (UTC) - Re: the subject of charity (Part Two)

Poverty is so widespread, so is Alcohol and Drug abuse, Aids and STD's (Russia has one of the fastest growing Aids epidemics in the world), Child Abuse, Child Slavery and Prostitution. I could go on and on. All I can say that with those statistics above Russia is going to be faced with the biggest social disasters in the history of its country in the next 5 - 10 years. Perhaps it is already here.

If Mr P was to take "the bull by the horns" so to speak he is in an excellent position to do so. He has influence, and tends to set the "trend" (perhaps not intentually) in his social sphere, and his followers tend to follow what he does sometimes. So any charitable project he picks up would perhaps set a precedence among his social networks and help start the change towards helping those that are less fortunate.

Anyways... on a lighter note... I am happy to add that I have nearly lost my voice due to screaming so much... I attended our super 14 final rugby match and am happy to say that we won :) It was an excellent game and very close too. Yes! I am a hardcore rugby fan, bring on the rugby world cup 2011 :) Since our country are hosting it I cannot wait!!!!!
Oh and does anyone know if Russia has a rugby team? Just curious...

Well I am off for some much needed sleep... take care and enjoy your weekend...


1st-Jun-2008 03:41 pm (UTC) - Re: the subject of charity (Part Two)
Hi, Rina !
Glad to talk to you again. You write well. Compliments.
When somebody gives away it is best to do it anonymously, no doubt on that. I certainly did not mean that the host has to make the $ value of his donations a public knowledge. I needed more talk on the subject on point 2, not on the numbers. When I mentioned that MP might have a look at the featured website from Kommersant it was meant to draw attention to a problem, which had been most likely left unnoticed. Whether he will decide to participate at all - personally or will establish or back an initiative - is his private decision and all that I can do is to make a suggestion and post it. As we all know – there is no person wealthy enough to grant assistance to all the causes possible ( and is this reasonable /feasible at all ?), so the best way to deal is via initiatives of various kinds. As you have already noticed he certainly has excellent organizational and control skills, creative ideas and obviously possesses the natural talent to draw attention and people need urge and assurances in order to participate. On top of all that he has a lot of aides, which will relieve the pressure over his personal time being consumed on these projects. So, everything seems achievable, only there should be a will to do so. :)
This concept is not new – prominent people do this every day. What if not children’s health should take priority? Of course – different people have different views and mine is such.
Am I emotional on this subject ? – Sure, I do have emotional reactions and don’t feel ashamed to say it. I am Human, not a robot. I suppose it all comes from the way how I was brought up – very often I had to give up my share in order for another family member to get what she/he needed and this was a very proper approach. How did Jack London say it? - "A bone to the dog is not charity. Charity is the bone shared with the dog, when you are just as hungry as the dog."
You mentioned that MDP took care of his parents when they were ill and in need – that is excellent and this is how it should naturally be. I did the same thing when my father fell ill and considered that it is the only possible natural decision and there could not have been a different neither easier route at least as far as I was concerned.
Again, all these are personal decisions that one makes based on his/her deeply instilled values.
That’s it from me.
I hope that your voice improves. I believe that warm milk with honey might help, but if it does not you might as well try the very nasty egg yolks. How can it happen that the nastiest and tasteless concoctions help the most? - I don’t know. Courage ! … and don’t stretch for a high-on-alcohol kiwi cocktail cause it will get worse. :):):)


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